Elevate your blonde with Olaplex No. 4P Purple Shampoo, a highly concentrated toning shampoo designed to neutralize brassiness and enhance brightness in blonde, lightened, and gray hair. Infused with Olaplex’s patented Bond Building Technology™, it not only tones but also strengthens and repairs damaged strands. This sulfate-free, deeply hydrating formula delivers even, long-lasting tone correction while leaving hair soft, manageable, and vibrant. Ideal for maintaining salon-fresh color between appointments, it’s 100% vegan and safe for daily use.